Have you ever visited a website and found yourself dropping your name and contact details in exchange for something? You may not have thought twice about dropping it, but the people behind the business are probably celebrating the arrival of a new subscriber to their website. To them, it means they have one new visitor who is half way into becoming a new customer.
All they need do is to devise the extra means of eliminating the factors preventing a purchase from being made. So if it is cost-related or otherwise, it is likely that visitors to the website may be ‘seduced’ with offers ranging from discounts to free trials.
How would you like to celebrate new sign ups at the end of this month? What tools can generate the traction you need on your website to increase your subscriber base?
Here are tools that can help your website become friendlier.
Subscribe
As simple as it may sound, a simple subscribe widget or tool can help boost your website’s friendliness.
Subscribe buttons can pop up on the website, just before or as soon as a visitor lands on the site. It can be inserted on a strategic location on the website. It should be visible and should lure visitors to drop their information. This may require you to fix your thinking cap on in order to create an offer so irresistible that visitors cannot help but be friends with you. A really great offer can make visitors willingly offer you some information for a follow-up.
Real time chat
People like to know the face behind a brand. The option of real-time chat is just the thing to encourage people to find out more without giving the impression they are conversing with a robot. According to a popular marketing adage, people do business with people.
The great thing about such chat tools is that even if you are offline, it can store messages pending the time you log on again. This way, you will never miss out on any correspondence.
You can also personalise your chat tools to reflect your brand personality. Colours, images and tone of voice can be used to subtly introduce your brand to your visitors.
Call to action
What would you like a visitor to do on your page? What action should they take – call, sign up or comment? Spell it out. A simple call to action can jumpstart your success rate in creating a friendly site. More importantly, an uncluttered page with a clear or single call to action can skyrocket your efforts.
Call to action buttons can be fixed anywhere on your website – from your header all the way down to your footer. They can also be subtly introduced in the way a visitor navigates through the website. The idea is to make your call to action compelling and focused on achieving your objectives.
Follow up on leads
As soon as you have a visitor signed up, what next? Following up on your subscribers is great for conversion. Several tools such as MailChimp and Constant Contact can help you set up work flows to engage with your email subscribers either by informing them of new posts published on your website or just saying hello. Following up can bring a visitor one step closer to becoming a customer.
Social widgets
What spells ‘friendly’ more than social networks? Connecting your social platforms to your website is a great way of integrating communities and content.
You can also include social widgets on your website to make it easy for a visitor to become a part of that community. All social platforms have widgets available for integration, and they can appear on a post, a page or anywhere else on your site.
Mobile friendly
These days it is almost sacrilegious to own a website that is not mobile friendly. The average visitor online visits websites via mobile phones and has no time to wait for a page to load and display properly. That can make the difference in gaining an extra customer.
While mobile friendliness of a website is not a tool, rather a characteristic, it is still a point to note while designing or revamping your website, and this goes for ecommerce and the regular resume-type websites as well.
Most templates come with a mobile friendly version. Ask your website developer or designer to confirm before deploying your website.
In conclusion, being strategic in the use of tools for your website can draw visitors to taking the next line of action. Tools generally can be widgets, plugins, apps. Or they may be a customised feature designed to boost traffic or reduce bounce rates on your website. Discuss with your website developer or designer for smart tools that can make your website work for you.
Source: PunchNG
